Using this work.
Citing it correctly.
Citation formats for the ABSD framework and the predictwhy.com research. Copy the format that suits your context.
The research paper
APA 7th edition
Chandrasekar, A. (2026). Predicting the why: The ABSD framework for inferring psychological states from behavioural signals in AI systems [Applied Research Project]. SP Jain School of Global Management.
MLA 9th edition
Chandrasekar, Arunamirtharaj. "Predicting the Why: The ABSD Framework for Inferring Psychological States from Behavioural Signals in AI Systems." Applied Research Project, SP Jain School of Global Management, 2026.
Chicago 17th edition
Chandrasekar, Arunamirtharaj. "Predicting the Why: The ABSD Framework for Inferring Psychological States from Behavioural Signals in AI Systems." Applied Research Project, SP Jain School of Global Management, 2026.
BibTeX
@misc{chandrasekar2026absd,
author = {Chandrasekar, Arunamirtharaj},
title = {Predicting the Why: The {ABSD} Framework for Inferring
Psychological States from Behavioural Signals in {AI} Systems},
year = {2026},
howpublished = {Applied Research Project,
SP Jain School of Global Management},
url = {https://predictwhy.com}
}
Citing the website or framework
If you are citing a specific page or the framework itself rather than the full paper, use the formats below.
Framework - APA
Chandrasekar, A. (2026). The ABSD framework. predictwhy.com. https://predictwhy.com/framework
Website - APA
Chandrasekar, A. (2026). Predicting the why. predictwhy.com. https://predictwhy.com
For web citations, include the date you accessed the page if your institution requires it.
Use and permissions
This research is open access. You may cite, quote, and reference it freely with appropriate attribution. If you are using the ABSD framework in your own work, product design, or academic writing, the researcher would be glad to hear about it - use the contact form.
Research instruments
The full instruments are published openly.
If you are citing the methodology, the survey instrument and interview protocol are available for reference and replication.